You’re thinking about doing more digital marketing.
But you’re busy, so you don’t have time to keep track of all the possibilities. There’s search engine optimization, social media, pay per click, remarketing, online ads, email marketing, blogging, website updates… the list keeps growing!
If you decide to spend time and money online, how do you know if it was worth it? You might feel like repeating the old saying: “Half the money I spend on marketing is wasted; the trouble is I don’t know which half.”
It doesn’t have to be that way. At Fundibu, we’re about knowing what’s worth it.
Start with the End
At Fundibu, we treat search engines, social media, paid ads, website updates, and other online efforts as means to an end—strategies focused on a goal.
You may already have several strategies in mind: Show up higher on Google. Get more social media followers. Try more targeted ads. Update the website.
Take “showing up higher on Google,” for example. It might be a good strategy to get more website visitors who might eventually buy from you. But it might also be a terrible strategy that costs more than it makes, wasting your time and money.
At Fundibu, we don’t assume strategies like “showing up higher on Google” will work without question. Instead we start with business goals like “make more sales” or “increase profit per sale.” Then we figure out which marketing strategies are actually worth it by measuring them.
Bring Your Marketing into Focus
From the beginning, we focus your marketing strategy on your business goals. From the beginning, we measure how well your online efforts are meeting those goals. So in the end, you can see if your marketing dollars are worth it.
Don’t gamble your marketing dollars. Invest them with focus.