You’re thinking about improving your digital marketing.
But you’re busy, so you don’t have time to explore every possibility: digital advertising, social media posting, reviews, search engines, videos, email marketing, blogging, website updates… and the list isn't getting shorter.
If you spend time and money on these efforts, how do you know if it was worth it? You might feel like repeating the old saying: “Half the money I spend on marketing is wasted; the trouble is I don’t know which half.”
It doesn’t have to be that way. At Fundibu, we’re all about knowing what’s worth it.
Solving Marketing Problems
At Fundibu, we treat search engines, social media posts, paid ads, website updates, and any other marketing efforts as means to an end—strategies to solve a problem.
Some of these might be good strategies to get more attention from people who might then buy from you. But they might also cost more than they make, wasting your time and money.
At Fundibu, we don’t assume any strategy, like “show up higher on Google” or “post more on social media”, will work. Instead, we:
- Start with goals like “make more sales” or “get higher quality phone calls”
- Identify problems standing in the way of those goals
- Develop creative solutions to those problems
- Critically evaluate the solutions, finding opportunities to improve
Return on Experience
Even if a marketing agency can identify problems standing in the way of your business goals, it's still possible to waste time and money trying the wrong solutions.
That's where experience comes in. We use decades of experience solving past marketing problems to find solutions to new ones, helping you quickly find out if your marketing efforts are worth it.